Based on company business goals and visions, our aim was to elaborate on the idea and craft sophisticated and ready-to-use functionality of the Launch platform. The main goal of the project was to create UX/UI design from scratch and build the business logic. Equipped with market/competitors’ research details provided by the client and leveraging feedback from the target audience, we created high-level desktop wireframes considering users’ needs.
Afterwards, once wireframes were approved by the client, we started the UI design process utilizing a mobile-first approach in order to maximally adapt the responsive design. Our designers enhanced and complemented the web application correspondingly.