We, at Northell, use UX Eye Tracker that allows exploring user behavior during interaction with the product. Only 1% of companies use this method. An eye tracker is a unique tool that captures the movement of a person's gaze and helps get a record of where and for how long the user was looking.
User testing with an eye-tracking tool allows us to watch the live eye tracking stream provided during usability testing. It also provides us with a deeper understanding of behavioral patterns and allows our team to ask more relevant and personalized questions for fuller insights into the user's interaction.
