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AWSM bank

An innovative Neo banking application for
children and their parents.

Client Overview

AWSM bank is a Neobank application for children with the ability for their
parents to control money transactions. The application is installed on the
mobile phones of children and parents in the same way but with different
functionality. A big focus in this app goes on teaching kids financial literacy.


Business analysis
Competitive analysis
UI/UX Design
User Testing

The challenge

Smart and kids-friendly Neo banking application with a focus
on financial literacy

Our partner had an idea of ​​how the application should work and look, as well
as sketches of several screens. Together with our partner, we thought over the
concept of the application and built a further work plan.

The main challenge for our team was to make an application so that both
parents and children could use it. In fact, we had to make different
functionality for the two main personas. The application also included
elements of online financial literacy training. Our team had to think about what
it should look like to attract children and encourage them to start learning.

The strategy

Based on the concept of the application and
its design, we prepared a roadmap to start
the development in an agile manner:

  • Business & user goals
  • Stakeholder & user interviews
  • Market research
  • Competitive analysis
  • Personas
  • CJM
UX Design
  • Information architecture
  • Wireframes
UI Design
  • Design system
  • UI Design
User Testing
  • Clickable design
  • Testing on users

The Target audience

The main personas of the AWSM bank are:
  • Children
  • Parents



Design System

For AWSM bank, we developed a design system from scratch. Our team made light and dark themes for this app. We also created all elements for the platform (icons, headings, dropdowns, inputs, etc.)

UI Design

For our partner, the UI design needed to be attractive to children, have bright elements and just be pleasing to the eye. Initially, we offered our partner two colors suitable for such an application. He couldn’t choose one of the two colors, so he decided to make a functionality that would allow users to switch the colors of the platform at any time. As a result, the platform can be in orange and blue colors.

Two-way application

AWSM bank is a two-way application that can be used by both parents and children but with different functionality. Children can use the application to create cards, pay, do various transactions, study, apply for loans, etc. Parents can use the app to control their children’s money transactions. They can top up their kids’ cards, set transaction limits, and create regularly scheduled payments for their kids.

Parental Control

Together with our partner, we decided to add a parental control feature. Parental control of the application is developed in such a way that parents can see absolutely everything that happens in their children’s applications. They can see the transactions their children make and set internet limits. They can also set the date and time at which children can spend money and the places in which they can use their cards.

Parents receive notifications for any action in the children’s app. Parents can block their children from using the card online or offline. Parents have the right to both replenish cards for children and withdraw money from them.


Children have the opportunity to save money in their application. They may save a certain amount of money to buy something special. To start saving money, they need to set a goal in the application. This goal is what the child saves money for.

Online education

A considerable focus in AWSM bank is on children’s online education in financial literacy. Children can take various financial literacy courses and receive bonuses for successful completion. Parents, for their part, can control their children’s learning process.


The application has a built-in calculator that helps calculate various monetary transactions for both parents and children. For example, when children spend a certain amount of money, parents receive a notification with an automatic calculation of how much money the children have left in their account or, for example, how much the child’s card needs to be replenished.


Children have the opportunity to take loans in the application by opening credit cards. This is part of their training also. Closing loans, children pay a percentage of the loan amount to the bank.


As a result, we created a smart Neo banking application for
children and parents with advanced functionality. This application
will help a large number of children learn how to use money
properly and be responsible for their financial condition.

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