How To Start A Crowdfunding Website In 2022? (Ultimate Step-by-Step Guide From Northell)

6991 Updated 08.30.2022
Vasyl Polych

Founder & CEO at Northell


Table of contents

Overview. What is Crowdfunding and how it works in 2022?

Over the last few years, crowdfunding has become a serious alternative source of financing for companies, associations, and individuals. And people are asking how to start a crowdfunding site more and more. Let’s figure it out.

What is Crowdfunding?

Before we get down to how to create a crowdfunding website, we need to define what crowdfunding itself is.

Crowdfunding is a term that designates participatory financing or literally financing from a crowd. It is mainly carried out online and there are three forms.

The most well-known is the donation. It can be done with or without a reward. In general, the reward is rather symbolic (a mention of your name on the site, a T-shirt with the logo of the company, etc.).

The donation is recommended to test your product or service on the market and to know the public’s opinion. It also allows you to create a leverage effect on other financings (bank loans, grants, etc.).

The second form of crowdfunding is crowdinvesting (or investment). It is a participation in the company in the form of capital, bonds, or royalties. It is more commonly referred to as crowd equity because the majority of the amounts raised are in equity.

Crowdinvesting is useful to finance the development of an innovative project or one that is not very popular with traditional investors. In some cases, equity investment entities investors to tax benefits.

The third form of crowdfunding is crowdlending (or participatory loan) with or without interest. The loan allows, in general, the ability to finance expenses not taken into account by banks or intangible investment projects. However, the company must be in existence for at least two years to be eligible, especially for interest-bearing loans. The amount of the loan disbursed is limited by the laws of the startup’s country.

How does crowdfunding work?

The principle of a crowdfunding campaign is simple. The project manager opens an account on the platform that suits them best. It specifies the funding method (if the platform offers several) and the desired amount. The campaign cannot last indefinitely, so the platform limits the maximum duration of the campaign. The sponsor must also open an account on the platform.

If the requested amount has been reached at the end of the campaign period, the sponsor’s account is debited and the project manager receives the funds. The platform then takes a commission on the amount raised (usually 5% to 12%) if the goal is reached.

Trends in Crowdfunding projects

The stabilization of the global economy has brought about positive trends for crowdfunding. The trends presented by popular platforms allowed us to dwell in more detail on the three main trends observed in the market since the beginning of 2022, which will help us create a crowdfunding website:

The stabilization of the donation market

With a different structure, the trend that caught our attention in this philanthropy market is the constant innovation. The loss of market share in certain segments of the sector is notably compensated for by embedded micro-donation solutions, rounding up on payment terminals or payslips, or solutions to find outlets for young people who wish to get involved in this type of project but do not always have the appropriate financial means.

Real estate crowdfunding: a growing niche

Several platforms have decided to dedicate themselves solely to the financing of new constructions or the renovation projects of real estate development. This is called crowdfunding. Some also call this “crowdbuilding”. This is not a rental investment but an investment in a real estate program via financial securities.

The rental investment consists of buying real estate with several people and withdrawing returns on the rent from this same property.

This area remains the most dynamic sector of the economy and the driving force behind the growth of crowdfunding. It is still a product popular with investors who incorporate it into their savings diversification plan along with other types of investments.

Renewable energies

Renewable energy is the second-largest growth sector for the crowdfunding market, with 75% growth. Social expectations on the part of investors seeking to give meaning to their savings, proven profitability of projects that investors know are sustainable, and project owners who have made participatory financing their own as a source of funding were cited as the main factors in the sector’s growth.

Crowdfunding Website Features to have in 2022

There is a growing interest in learning how to start a crowdfunding platform.. And this is not surprising. Each platform is dedicated to a particular theme and cannot work effectively or win with a multitude of directions (like a generalist classifieds site, for example). You must therefore specialize in one area to succeed in the face of well-established competition.

However, it is worth considering the fact that platforms already exist in most popular areas, and you need to introduce a set of basic functions to meet basic expectations:

  • Simple and fast registration.
  • Listing of projects.
  • Account management.
  • Payment and marketing.
  • Security and support.

More than ever, the service provider must be able to bring their own technical expertise, as well as their graphic and web design knowledge, because in this type of site, presentation matters. It is one of the most important keys to success, contrary to other sites.

Advanced Crowdfunding Website Features

Support and assistance to projects

Many startups that come to your platform may not fully understand how to use it. How do you promote a campaign on the platform? How does financial management work? The user should feel comfortable and know that they can find help to solve any problem on the platform. For this, the support system should be fully functional.

Community formation

In addition to the basic functions of the crowdfunding platform, care should be taken to ensure that users can freely interact with each other. For example, it could be a space where users can post announcements about grants, competitions, internships, scholarships, schools, or travel. They could also create content, for example, about creative entrepreneurship. This will help startups get more feedback on their projects.

Funds calculator

A funds calculator will help startups calculate the amount of collection, taxes, platform commission, or payments. This automated feature will make using the platform more comfortable.

Reminders and confirmation

Communication with users is important. Create a tool that will remind users of any changes to the project. Also, important actions should be recorded by e-mail. That is, the platform must keep its users informed on all “events” and actions.

Pre-launch page

Create a preview page for a campaign that hasn’t started yet. This will attract the first investors even before the start of the campaign.

Main Crowdfunding Website Challenges

If you want to know how to create a crowdfunding site, it’s important to consider the challenges you might face:

Establishing Trust

The most obvious reason for project creators to start crowdfunding websites is fundraising. And without the trust of sponsors, this is not possible. People need to know where their money is going and what’s being done with it.

A detailed and interesting campaign story will convince people to support your cause. While you might be eager to get the page up and running as soon as possible, it’s still important to take the time to write the best possible description. Here are the most important questions the story should answer:

  • Who is the beneficiary of your fundraiser? Explain honestly and completely who the beneficiary is and why that person, family, or organization deserves financial help. If the fundraiser is going in your favor, fearlessly explain who you are and why you need so much help from others.
  • What is the main problem? Let donors know what problems you or the recipient is facing.
  • When do you need funds? It is important to let supporters know when you need funds to communicate how urgent the campaign is.
  • Why do you or the recipient need help? Explain why donations are needed. Explain in detail what you are going to do with the money that will be raised through this campaign.
  • How can others help you? List in detail the costs you or the recipient need to pay. This information will help supporters understand the impact donations will have.

Providing Security

Since this is a lot of money, privacy and security will be vital to your crowdfunding site.

And it’s worth starting with an SSL certificate. Now, for many reasons, an SSL certificate should be on every site, and it’s important to reiterate that any site associated with personal data, and even more so with money transfers, must work under a secure protocol.

In addition, a reliable way of verifying the identity of potential donors and ensuring KYC (Know Your Customer) requirements is required.

You can find many similar solutions on the market that can be integrated into your site or used as an external source of information.

Also, you need a full-fledged support service that will deal not only with KYC but also with the resolution of disputes, typical problems, and user issues.

Complying with law

Since the beginning of crowdfunding in its modern version, the governments of most countries have created a legal framework to regulate this new business and prevent any abuse. This is why an investment platform must receive its legal status.

The status gives the platform the right to raise more funds and invest in legal structures. In turn, they must communicate the risks associated with the proposed investments and conduct their activities transparently.


The problem is that the investment of funds by funders is made through online platforms. There is no personal contact between the owner of the funds and the owner of the idea. Only the information that is presented on the business project’s website is available.

How To Start A Crowdfunding Website: Step-by-Step Guide in 2022

Software product development process: 7 key steps

Crowdfunding Website development process

Step 1: Conduct an analysis, understand how competitors work

First of all, a successful crowdfunding campaign should be prepared at least 6 months in advance and follow a clear schedule. Analysis of other platforms is the most important. It helps you understand how they set up a crowdfunding website.

They are not all created with the same features, and it is important to carefully analyze the pros and cons. Before you start, we recommend that you make a comparison of platforms based on three criteria:

  • Proposed types of financing

The choice of funding type is a natural selection criterion. Indeed, there are 3 types of equity funding: donation, investment, and loan; and crowdfunding platforms usually offer only one or two types of funding.

  • The success rate of the platform

The second criterion to consider is the success rate of the platform: out of the 100 crowdfunding campaigns launched on the platform, how many are successful in reaching their funding goal, and why are they successful?

Rather than focusing on the platform’s overall success, we recommend that you refine your analysis by considering only projects similar to yours in terms of both the business sector and funding size.

  •  Platform’s audience

The final criterion is the audience of the platform. The audience is vital because the success of your campaign depends directly on your ability to get people talking about you to attract as many participants as possible.

We recommend that you analyze your audience based on three criteria: the number of active participants on the platform, the number of Facebook followers, and the number of Twitter followers.

Step 2: Choose the type, method of monetization, and target audience

Once you have completed the analysis, you can choose the optimal crowdfunding business model to start a crowdfunding site. In other words, the way your site will raise money from investors and on what terms. Such models can be roughly divided into three types:

  • Donation-based

Donators participate in crowdfunding campaigns without expecting any return. It is suitable for charitable and relatively small projects, when people chip in a few dollars each for initiatives they like.

  • Reward-based

A variation of the donation model, only in this case, investors receive a predetermined reward. The reward can be anything from a mention on a blog to a finished product. Investors invest and get a stake in the business or at least a financial return on their investment. Reward-based is a good model for commercial initiatives.

  • Equity-based

This item directly means an investment in the shares of a commercial enterprise. That is, users who made a contribution equal to or greater than the value of one share become a shareholder of the enterprise (owner of securities). This approach gives the user the opportunity to make a profit if the company is successful. In addition, it is possible to trade your own stocks.

  • Lending-based

This type is essentially loans. Users lend money to the project at a certain percentage, and this percentage will be the investor’s profit.

Revenue models of crowdfunding platforms

  • Commission for the amount raised

The profitability of the platform depends on the amount collected by the startup. The platform receives money only if the crowdfunding fee is successfully closed. Most platforms use this method of generating income. For this income model to be profitable, the platform must receive a constant stream of new projects and investors.

  • Paid services and features on the website 

The platform monetizes some of its services, such as marketing, campaign management, branding, prototyping, and promotion.

  • Advertisements

This is the easiest way to monetize. The profit comes from advertisements placed on the platform.

  • Promoting campaigns

Managing and promoting existing campaigns on the platform can be a good way to monetize. Campaign owners will benefit from always being visible in search results, and platforms will benefit through additional income.

  • Target audience

In many ways, the project’s success depends on whether a community has been formed around the creator. By and large, money comes from a very specific community, so every good project should meet the needs of this community.

Before thinking of a plan for promoting your crowdfunding campaign, you need to compose a core target audience and use it as a basis for designing your project description and everything else.

Step 3: Turn your idea into a business plan. Set a budget

The idea and then the goal must be evaluated objectively, and you must understand how to create a crowdfunding website. People, as a rule, are not interested in getting involved in a project they think will fail. We recommend simplifying the business plan.

It is better to gather a small community on a crowdfunding platform and, with them, implement a project that is not overly ambitious. Then, you can grow this community with, for example, newsletters on the platform, making larger fundraisers.

Financial planning should be the next step. Launching a crowdfunding campaign requires a real budget. The financing plan identifies the resources that the company needs to ensure that cash is “used,” and ensures that costs and results are balanced so that the company’s cash flow is always positive.

Producing a video presentation of the project, press releases, and digital content needed to promote your crowdfunding operation requires expected costs. In addition, there are platform costs and, depending on the type of funding desired, any legal or audit costs.

Step 4: Select the Best Design & Web Development Partner

When developing a successful crowdfunding campaign, the development team must set a clear goal – the site must be recognizable and focused on the target audience. When entering the platform’s page, the user should immediately understand what the site is aimed at and how to perform certain actions: register, launch a project, view a listing, and invest money.

The Northell team has a comprehensive article that will tell you about our experience in creating design.

Have an idea of the next great project?

At any time, you can contact our specialists for advice both in design issues and in creating an MVP

Step 5: Start with the MVP of your idea

When you know exactly what kind of crowdfunding platform you want to create, you can start creating a minimum viable product (MVP).

The best way to do this is with the prototyping technique. It essentially takes the pains, desires, pleasures, preferences, and behavioral patterns of user characters and matches them with the platform’s functions being created.

We already have a piece on our blog that fully explores the concept of MVP and its strategies. From there, you can get more useful information for your campaign.

Step 6: Create your Crowdfunding design. Right UX.

When creating a crowdfunding website, focus on the target audience and develop the design and features specifically for it. However, make sure that the interface of the site remains familiar and understandable, otherwise, you will create a sense of discomfort for the visitor, and they will leave your site. Here are the basic principles of a good design:

  • Recognizable interface

A list of sections at the top, a traditional menu on the top right or left, a card-style listing, and a clean and minimalistic design.

  • A pleasing color scheme

A small number of colors that the user will associate with your niche and you through perceptual and direct associations.

  • Mobility / Adaptability

The design should adjust to the resolution of the visitor’s device so that it fits their screen while keeping key information present.

It all starts with creating a wireframe. This approach will help you to work out every element that affects the user experience in the most detailed and precise way. You will be able to see how the user will interact with the platform. Work out the entire user’s path and make the platform as comfortable and ergonomic as possible.

There are two types of prototype wireframes:

  • Low fidelity prototypes are much faster to create and usually facilitate teamwork on a project. These can be sketches on paper or a whiteboard.
  • High-fidelity prototypes feature more relevant content, specific font variations and may contain more accurate information about image sizes and even button styles. In most projects, our team develops high-fidelity prototypes. At Northell, we use this particular type. 

This is followed by UX testing. And after that, the models and the first beta versions of the future product have already been created.

Step 7: Testing on your users

After the first crowdfunding platform prototype is created, it must be tested: at first with the help of QA- and QC-specialists, and then with the help of real users, who will eliminate most errors and deficiencies. However, the approaches can be completely different.

For example, at Northell, we use our own UX testing.

We have formed a UX Lab where the testing process is based on real-world use. Special equipment tracks the tester’s eye movement while using a specific UX.

Then the system displays the information, and we can compare the data of real use and analytics. Thus, the test results are obtained as close as possible to real use. You can find out more detailed information about testing methods by contacting our specialists.

After eliminating problems and testing in actual conditions, the MVP can be launched or continue to develop. Both variants have their pros and cons. However, something to keep in mind is whether the market has low competition or if competitors will appear soon.

You should develop crowdfunding and launch it on the market as soon as possible, but if the market is full of competitors, then the product should be finished first.

Step 8: Starting your Crowdfunding website development

The most voluminous step of launching a crowdfunding platform is writing the site code, testing it, and deploying it. You can start crowdfunding design from scratch, which is long and expensive but gives you maximum control and allows you to create a really unique site.

Or you can use templates and ready-made solutions on the Internet.

However, before you do anything, seek legal advice. Quite often, such activities require registration or a license from one of the government agencies, such as the SEC in the United States or the FCA in the United Kingdom.

Also, the services of lawyers are needed in order to properly draw up a user agreement and standard forms of contracts, which will govern the relationship between the parties to your platform.

Let’s take a look at the main stages of the crowdfunding website development process:

Custom software development

crowdfunding website development

Stage 1. Product Technical Documentation

During this stage, all the relevant information from the client is collected to develop a product as per expectations and requirements. The team should write technical documentation and choose technical stacks.

At this stage, the team should also define the requirements for functionality (requirements for the admin panel) and user roles (admin and super admin). The team should finalize the estimate and scope of work.

Stage 2. Development

Front-end developers are responsible for the client side of the application. Back-end developers are responsible for API and database development. Every new feature released should be tested. The DevOps team works on the CI/CD process.

Stage 3. Testing

QA engineers test all delivered code and carry out manual testing for developed components.

Stage 4. Product Deployment and Integration

After the development and regression testing from the QA team, the team switches to production deployment and integration. The tested version of the product is delivered to the users for beta testing. The team collects user feedback, fixes bugs, and implements some improvements.

Stage 5. Maintenance

After deploying a product in the production environment, if any issues come up or any improvements need to be made, they are taken care of by the development team.

Step 6: Test and Launch your Project

The launch of your site should be a high-profile event, in other words, you have to make it happen. This will draw maximum attention to the crowdfunding website. To do this, you need to:

  •  Find authors of several interesting, worthwhile crowdfunding campaigns who will agree to use your platform for fundraising. Make sure that the first initiatives raise money as quickly as possible.
  • Organize email marketing and social media campaigns in advance.
  •  Make discounts available to all projects at the startup.

Step 7: Start a build full-size product

With a ready and successfully tested prototype, you can continue to develop the platform by adding all the basic functions, for example:

  •  Registration and authorization form;
  • Detailed account management;
  • Monetization and project management;
  •  Deposit and withdrawal functionality;
  • Security system and technical support.

Northell experience in building crowdfunding websites

The Northell team is experienced in designing and developing crowdfunding websites. We know how to create a great solution that will meet your needs and expectations.

One of our clients, FaceT, came to us with a clear idea of their platform. FaceT is a crowdfunding platform where users can look for investors and create their own startups. Our task was to create a non-standard and creative crowdfunding platform.

Our team created a unique and creative platform where users can create their projects and earn money. We helped the creative crowdfunding platform provide an opportunity for various talent to seek sponsors.

Another client is IGIVit, a web app as a sort of crowdfunding platform.

IGIVit platform simplifies how donors give and follow donations. The main idea is restoring trust in charities with an app-based ecosystem, allowing for donors to follow funds’ usage and for charities to create and manage their campaigns with more transparency and accountability.

For IGIVit, we completed the entire cycle of web app design, and the client was satisfied with the solution we proposed.

How To Start A Crowdfunding Website: The best technology stack

In developing crowdsourced platforms, the Northell team uses a large stack of technologies, including:

Choose a reliable technology stack

How To Start A Crowdfunding Website: technology stack

  • Programming: PHP, Python, Node.js;
  • JavaScript frameworks (React, Vue.js and others);
  •  Modern approaches to creating a responsive, cross-browser layout;
  •  PostgreSQL, MySQL, NoSQL, MongoDB, Redis.

How Much Does It Cost: Start A Crowdfunding Website

Rough project costs

How Much Does It Cost to Start A Crowdfunding Website

The organization of a crowdfunding platform is not limited to the development of a website, an app, or social media. Other stages are also important:

  • Hiring employees;
  • The formation of a technical support base;
  • Establishment of a legal entity;
  • Obtaining permits and licenses.

All of this requires additional funds, which must also be taken into account in determining the potential budget for the project. And this is by no means a complete list. But on average, the full development cycle of a crowdfunding platform is estimated at $250,000.

The final cost may vary based on the capabilities and needs of the team (or specialist) implementing the project. The best option would be to contact us, Northell, for a full consultation and preliminary assessment.

How To Start A Crowdfunding Website: Summary 

We strongly recommend discussing the creation of a crowdfunding platform and all areas of digital service through a specialized web agency.

Responsible and competent specialists can translate the customer’s idea into reality as precisely as possible, satisfying all the client’s technical requirements and personal wishes.

Have an idea of the next great project?

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How much does it cost to make a website like Kickstarter?

If you plan to compete directly with Kickstarter, you need to invest at least $500,000.

Developing a simpler site with a basic set of features will cost between $15,000 and $25,000, not including the marketing budget, but such a product would be good for a market where there are no competitors.

Niche projects will cost a little more, depending on the list of additional features.

What are the main risks?

Crowdfunding platforms can be very risky. The main risks of creating of crowdfunding site:

The crowdfunding platform itself can go bankrupt. This could mean that you lose money if you invest in a crowdfunding site, but it goes bankrupt before your money is invested in the business.

However, there are also risks associated with the crowdfunding campaigns themselves:

#1 Returns are not guaranteed.

#2 Selling the startup stock can be difficult. Shares are not usually listed on the stock exchange, which means you can’t sell them easily like you could sell shares of a large company listed on the stock market.

Select freelancer or Agency?

Freelance and agency prices will be very different. It depends not only on the region but also on the qualifications.

However, in the case of a crowdfunding site, you need to weigh the pros and cons and accept the risks that may arise when working with freelancers.

And be that as it may, but it is still better to turn to an agency for a comprehensive solution that will walk with you this path from start to finish.

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