NORTHELL
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UI DESIGN SERVICES

UI Design Services for Interfaces That Are Consistent Under Real Content

Built on design tokens and a real component system, tested against actual content lengths — not idealized placeholder text that hides where a layout will break in production.

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In short: Northell's UI design is built on a real component system and design tokens, tested against actual content lengths rather than idealized placeholders.
CAPABILITIES

What UI Design Covers

Component System Design

Reusable components and design tokens designed once, not one-off screens redrawn inconsistently.

Real-Content Testing

Key components tested against actual content lengths, not idealized lorem ipsum.

Interaction State Design

Hover, active, error, empty, and loading states specified, not left for engineering to guess.

Handoff-Ready Documentation

A documented Figma file with tokens and specs engineering can implement directly.

FIT CHECK

Built for Specific Buyers, Not Everyone

Teams With UX Decided, No Visual System Yet

Flows and information architecture are settled but need a real visual and component system.

Products With Inconsistent, Drifting UI

Different screens look like they were designed by different people, because they were.

Engineering Teams Needing Handoff-Ready Specs

Currently guessing at spacing, states, and edge cases because the design files don't specify them.

If your flows and information architecture aren't decided yet, UX design work should come first — we'll flag that on the scoping call rather than designing UI on an unstable foundation.

PROCESS

From Kickoff to Launch

01

Token & Component Audit

We review any existing design system and content patterns before designing new components.

→ Audit + component plan
02

Component Design

Components designed against design tokens, tested with real content lengths.

→ Tested component set
03

State & Edge Case Design

Interaction states and edge cases (empty, error, loading) specified for every component.

→ State-complete component specs
04

Handoff

Documented Figma file delivered with tokens, specs, and usage guidelines.

→ Handoff-ready design system
STACK

Technologies We Use

Design Tools
FigmaFigJam
System
Design tokensComponent libraries
Testing
Real-content auditsContrast checking
Handoff
Figma Dev ModeDocumentation
155+ product builds shipped
TODO average component-system engagement timeline
TODO average screens per engagement
FAQ

Common Questions About UI Design

What's the difference between this and UX design?

UI design is the visual and interaction layer — components, typography, spacing, states. UX design is the underlying structure and flow decisions. We offer both together or separately depending on what you already have.

Do you design a full component system or just individual screens?

A component system by default — individual screens designed in isolation tend to drift inconsistent fast once a product has more than a handful of them.

How do you handle content that's longer or shorter than the design assumes?

We test key components against real or realistic content lengths during design, specifically because idealized placeholder text hides where a layout will actually break in production.

What do we get at handoff?

A documented Figma file with components, tokens, and interaction states (hover, active, error, empty) specified — not a set of static, single-state screens.

How long does UI design take?

A focused component system and core screens typically run 4-8 weeks depending on screen count and complexity.

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