Web Redesign Services for Sites That Are Losing Conversions, Not Just Looking Dated
We start with an audit of what's actually costing you conversions, not a fresh coat of paint over the same problems. SEO equity gets preserved through migration deliberately, not as an afterthought once traffic drops.
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What Web Redesign Covers
Conversion & Usability Audit
Analytics, session recordings, and a heuristic review identify what's actually broken before any redesign work starts.
SEO-Safe Migration
Every existing URL mapped to its redesigned equivalent with 301 redirects, so rankings survive the launch.
Design & Front-End Rebuild
New interface built against the audit's findings, not a generic visual refresh.
Phased Rollout
Redesign the highest-impact pages first and measure the effect before committing to the whole site.
Built for Specific Buyers, Not Everyone
Marketing Leads With Falling Conversion
Traffic is stable but the site is converting worse than it used to, and nobody's diagnosed why.
Teams With a Site That's Visually Dated
Know it looks old but want the redesign to actually improve performance, not just aesthetics.
Companies Migrating Off a Legacy CMS
Redesign and platform migration need to happen together without losing SEO equity.
If your conversion problem is actually a pricing or positioning problem, a redesign won't fix it — we'll say so on the audit call rather than redesigning around the wrong issue.
From Kickoff to Launch
Conversion Audit
Analytics, recordings, and a heuristic review find what's actually costing conversions.
→ Audit report + prioritized fix listURL & SEO Mapping
Every existing ranking URL gets mapped to its redesigned equivalent before any content changes.
→ URL migration map + redirect planDesign & Build
Redesign work targets the audit's findings first, then the rest of the site.
→ Redesigned, tested pagesPhased Launch & Monitoring
Highest-impact pages launch first; rankings and conversion are monitored before continuing.
→ Live redesign + performance reportTechnologies We Use
Common Questions About Web Redesign
Will a redesign hurt our SEO rankings?
It can, if URLs change without redirects or content gets rewritten without preserving what ranks. We map every existing URL to its redesigned equivalent and set up 301s before launch specifically to prevent this.
How do you decide what actually needs to change?
We start with a usability and conversion audit — analytics, session recordings, and a heuristic review — so the redesign fixes what's actually costing you conversions, not what someone finds visually dated.
Do you redesign the whole site or can we do it in phases?
Phased is usually smarter — redesign the highest-traffic, highest-impact pages first, measure the effect, then continue. We'll recommend phasing unless there's a real reason to go all at once.
Can you keep our existing CMS, or do we need to migrate?
We'll tell you honestly whether your current CMS can support the redesign or whether migration is the better call — we don't default to 'migrate everything' just because it's a redesign.
How long does a full site redesign take?
A focused redesign of core pages runs 6-10 weeks; a full site with many templates runs longer. Phasing changes this significantly, which is part of why we recommend it.