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Zettlo App

Zettlo is an app that combines real-world experiences with augmented reality (AR) in the form of a social engagement game.

  Deliverables
  UX
    Country
  Norway
 

Brief & Overview

Zettlo is an app that combines real-world experiences with augmented reality (AR) in the form of a social engagement game. In the Zettlo app, users can participate in different social activities and challenges, explore new locations, meet new people, and engage with friends. It is a location-based game that attracts users with unique features, exciting gameplay, and rewards for completing events and challenges.

Challenge

Zettlo needed the app re-design to make it more user-friendly and engaging for users, both individuals and companies that can create challenges on the platform. The main idea was to combine a social network with some gamification points and AR functionality to make the existing application more functional, simple, and engaging at the same time.

Design Process

Step 1

Research

  • Interviewing the client to understand their needs;
  • Interview questionnaire development;
  • Interviewing the target audience on- and offline during the conference.

Step 2

Analyze

  • Analyzing the changes and improvements needed to the app logic;
  • User persona;
  • User stories;
  • Moodboard for the logo.

Step 3

Prototype

  • Customer journey map;
  • Site map;
  • Recreating app logic;
  • Wireframing.

Step 4

Deploy

  • UX design presentation.
  • Working on the UI/UX design features based on feedback.

Investigation

One of the biggest challenges we’ve faced from the start was the bad user experience. Before the re-design, users often got overwhelmed by the app functionality, the information in it was not well-structured, and the app logic didn’t allow for smooth user experience.

To solve this problem, we not only held an in-depth interview with the creator of the Zettlo app but also interviewed the focus group. During the Buddy Week conference, we offered visitors to test the app and then fill the questionnaire about their experiences. It included the following questions for a better understanding of the current situation and ways for improvement:

  • Did you find the app easy to navigate through? If no, what was challenging?
  • What was your favorite feature in the app?
  • What would motivate you to take part in the challenges?
  • What would motivate you to return to the app?
  • Would you like to be able to create and share challenges with your followers?
  • Did the app help you find different activities or events in the city?
  • What other improvements do you wish we had? Or any other suggestions for the app?

Based on the received feedback, we created user personas and user stories to keep them as guides on the app re-design. Our team made our best to review the customer map journey, user flows, site map, and think of how the additional features could be implemented in the best way. After getting the wireframing part approved, we are now working on the UI realization.

Explore the city

Meet new people

As an explorer, I want to walk more around the city so I will find new interesting places

As a young adult, I want to meet as many new people as possible so I will expand my circle of friends

As an explorer, I want to visit all the famous places so I will be totally acquainted with the city

As a young adult, I want to have information about where people in my age category spend their free time so I can find more friends with common interests and problems

As an explorer, I want to see my location while walking so I will not get lost

As a young adult, I want to have the ability to choose people by common interests so that will help us to find a common language much easier

As an explorer, I want to be able to communicate quickly with friends so when I get lost they can quickly help me

Have a nice time

As an explorer, I want to view all popular places so I will know where to spend my free time

As a student, I want to actively spend my free time so I will get distracted from my studies

As a social networks user, I want to find new interesting places so I will be able to take cool photos there

As an activist, I want to participate in different funny сhallenges so I can compete with my friends

Explore the city

As an explorer, I want to walk more around the city so I will find new interesting places

As an explorer, I want to visit all the famous places so I will be totally acquainted with the city

As an explorer, I want to see my location while walking so I will not get lost

As an explorer, I want to be able to communicate quickly with friends so when I get lost they can quickly help me

As an explorer, I want to view all popular places so I will know where to spend my free time

As a social networks user, I want to find new interesting places so I will be able to take cool photos there

Have a nice time

As a young adult, I want to meet as many new people as possible so I will expand my circle of friends

As a young adult, I want to have information about where people in my age category spend their free time so I can find more friends with common interests and problems

As a young adult, I want to have the ability to choose people by common interests so that will help us to find a common language much easier

Meet new people

As a student, I want to actively spend my free time so I will get distracted from my studies

As an activist, I want to participate in different funny сhallenges so I can compete with my friends

Results

After conducting in-depth research and analytics, we recreated the customer journey map to improve the user experience and reworked the design of the Zettlo app to turn it into a social platform with engaging gamification features.

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