Investigation
The client provided us with the information on the existed web app and detailed brief on the target auditory. After conducting preliminary research and user research, we created user persona and user stories that emphasized the wants and needs of the target audience. The main goals of the target users included the desire to improve racing skills, save time and money, and have a pleasant time committing to the hobby.
The major issue was bad user experience since the visitors couldn’t understand what exactly the platform offered, how to use it, etc. We identified that the target users were men older than 40-something, with middle to high income, living in the US. With this auditory in mind, we made sure that the design was simple and easy-to-navigate, with bright buttons, clear instructions, and call-to-actions. This allowed us to create an improved customer journey map and site map.