Design Process

The Hua Quan Village is located in Jiangxi Province, Eastern China. This region is included in the UNESCO World Heritage Sites and considered to be the birthplace of Taoism. The site concentrates on educational and recreational activities and promotes destination tourism by striving for a balance between local culture, traditions, modern tendencies, and international activities. Although offering such versatile activities on-site, the village lacked an important part – a modern-looking, visually pleasing, and user-friendly website that will guide website visitors on what they can find, expect, and experience if they visit the Hua Quan Village. With this challenging and value-based task, our Northell team started working on the project. The working process was about simultaneous work with copywriters and photographers in order to create the new content. During the first stage, we worked on the text content to provide clear, concise, and interesting descriptions that would encourage website visitors to explore more about the village. However, the main emphasis was put on the visual part of the site design.