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What is e-wallet in 2021?
Cold hard cash used to be king. But in a world where you can pay someone by swiping a few times and clicking a button, consumers opt to store and transfer money online instead.
As a result, more and more people choose to use e-wallets or digital wallets – the services that store a person’s payment information.
This is the primary reason why the e-wallets market is growing exponentially, with no intention to stop. In the USA alone, the market is expected to reach $80B by 2026 and expand at a CAGR of 20% in the forecasted period.
However, the question remains – how to build your own e-wallet app? What are the main benefits and challenges when you develop a mobile wallet? What are the key stages you need to undergo to make a wallet app? How much does it cost to create an e-wallet? We will answer these and other questions in this article.
Build your own e-wallet: Trends and Problems
There are many platforms in the market that offer the services of money transfer, cost management, etc. They differ in terms of currencies they work with, top-up options, payment methods, fees, and security level. However, there are some trends that the market witnesses now. Let’s view them in more detail.
AI and machine learning advantage
AI and machine learning are widely used in the finance industry, and e-wallets are no exception. With the help of AI and ML, users of your e-wallet app can benefit from customized analytics, plan their expenses, etc.
The biometrics security
Plenty of banking apps already use biometric data (e.g., face recognition, fingerprints access) to add the extra security level. So, it is the general trend in the fintech industry.
Smart voice assistant for online payments
Voice payment technology requires your device to be linked to a credit card. With this technology, you will be able to give your smartphone voice commands to pay without opening.
NFC (Near Field Communication) for the smooth payment process
NFC ensures data protection, not requiring costly changes to the payment processing infrastructure. This approach protects user credentials, provides better user control, and supports remote transactions.
Wallet app development is no easy task: it goes hand in hand with a range of problems. They are, for instance, finance industry regulation, third-party integrations, security, etc. Let’s view these challenges and ways to mitigate them in more detail.
Create e-wallet app: Main Challenges
The finance sphere strives for fraud detection and prevention by all means possible. Technology is one of such ways. Yes, banks and financial institutions use Artificial Intelligence, Machine Learning, Big Data, Data Analytics to prevent fraud from happening. When you build your own e-wallet, it is a good idea to implement these technologies.
What’s more, there are some general industry rules you must follow in order to get accreditation and trust when you build your own e-wallet. They are industry regulations and security regulations in the first place. Let’s take a closer look together.
Build your own e-wallet: keep in mind the industry regulations
When you build your own e-wallet, the main difficulty with industry regulation is that they differ across countries. But let’s take USA-based regulations as an example here.
There are five abbreviations that all the money-dealing businesses in the US should be familiar with. They are CFPB – Consumer Financial Protection Bureau, CFTC – Commodity Futures Trading Commission, FinCEN – Financial Crimes Enforcement Network, BSA – Bank Secrecy Act, and AML – anti-money-laundering laws.
When it comes to cryptocurrency, there is no federal law in the US aimed at regulating crypto exchange or storage. However, businesses that are “money transmitters” fall under FinCEN regulation and have to register as “money services business” and comply with BSA and AML requirements. So, keep that in mind when you build your own e-wallet.
Build your own e-wallet: make security your top priority
When you build your own e-wallet, there are three significant security precautions you have to implement. They are multiple-factor authentication, data backups, and how your users should and should not interface with the technology.
The first one is a way of fraud prevention, the second is required not to lose your in case of your mobile device malfunction, and the third mitigates one of the most common cybersecurity threats – the lack of user awareness.
However, there is something that boosts user awareness when you build your own e-wallet – namely, the onboarding process.
Build your own e-wallet: ensure the easy onboarding
Onboarding is critical, while it explains how the app functions and its features. What’s more, quality onboarding influences the user experience and allures more users of your application.
When onboarding the users of your e-wallet, you should provide quality tutorials, in-depth articles, pop-up hints, and FAQ sections within the app. Also, it is a good idea to add security quizzes and information about how to address cybersecurity threats.
Build your own e-wallet: create a smooth user experience
According to some sources, 72% of the users give up using an app if they don’t understand how to operate it right away. So, user experience is critical when you build the e-wallet app. Also, UX creates the unique value of your product and helps create a loyal user base.
Build your own e-wallet: Northell experience
We at Northell have vast experience working with businesses in the finance industry. For instance, we contributed to the development of an investment solution StockApp. We have designed an app for them that helps their customers track their investments quickly.
The main challenge was to create an app simple enough for investors-beginners to use and have enough features to satisfy experienced users’ needs.
As a result of this cooperation, we managed to create a UX/UI design that allows investors to view data on holdings with current prices, daily changes in value, and its overall percentage weight.
Using the app, investors can monitor the overall portfolio performance via interactive charts to see the portfolio’s total return by day, month, week, and year.
If you want to join our clients and build your own e-wallet, you need to know the key features that your application should have. Let’s take a look.
How to create a wallet app: Top Features
Besides the features, we will cover in this section, keep in mind the importance of security. Yes, data and transaction security is of utmost importance when you create an e-wallet app. So, add one-time passwords (OTPs) for user identification, fingerprint logins, dual verification, and features like this to safeguard authorized access.
Transfer between bank accounts
Quick money transfers are one of the key reasons why people choose online banking over traditional. So, this feature is of utmost importance.
Many banking apps have a cashback feature – percent you receive back for purchase in a certain store or a specific category (beauty, books, etc.) Such a feature encourages your users to use the wallet more frequently.
Expenditure and income statistics
Personalized insights and statistics are engaging for the e-wallet app users. It will help them track their incomes and expenses. With the proper AI integration, e-wallets can analyze spendings, categorize expenses, budget, etc., to offer insights and recommendations.
Bill splitting is a helpful feature that can really boost your service. For instance, after implementing it, Google Wallet has seen a surge in weekly transactions and new users. Basically, your users should be able to pick any sum, add the people they need to split it with, choose how to divide it up, and receive a request for their share of the total.
Bonuses and rewards
Bonuses and rewards are critical for user retention and loyalty. Reward points, freebies, goodies keep users engaged and returning. Though banking and finance may seem a serious industry, gamification will not harm.
Working with cryptocurrency
Probably, we have all heard of the buzzwords, like blockchain, anonymity, the impossibility of hacking, decentralization, and others – often associated with cryptocurrency.
However, the most essential benefit about it is the complete ownership of your assets. No one except you has access to your cryptocurrency; neither banks nor the state can see your transactions. However, the benefit is also a challenge – if, for instance, your password was stolen – there is no one to help you.
There is a way to address this challenge, though – secure e-wallets with a feature of managing cryptocurrency. Such a wallet service takes over all the storage duties for your cryptocurrency, charging small transaction fees.
If you want to create an e-wallet app, keep in mind that security must be your top priority, so choose a vendor that complies with all the required cybersecurity regulations and takes time to educate its employees about cybersecurity threats and ways to mitigate them.
Also, you should inform your users that e-wallets should be used for trading, small amounts, and quick access, not storage.
Apart from the mentioned features, adding a contactless payment solution and currency conversion feature to your app is good.
Now, let’s continue with the main steps required in order to design your e-wallet app.
How to design an e-wallet app? Six steps
Due to our experience, we at Northell have developed best practices and divided e-wallet app design into six major stages. Let’s scrutinize each of them.
Step 1: From idea to design requirements
The whole process starts with the idea. To transmit the idea clearly, you need to describe it in a brief format and show it to your design partner. Either on your own or together with your vendor, transform the brief into the design requirements.
Writing design requirements is a complex process that comprises many stages. Yes, you have to write your full project review, identify the main goals and target client, list the features you want to implement, describe the visual concept of your product, add your recommendation prohibitions, etc.
Our article about writing design requirements will help you with this complex task.
Step 2: From planning to the hiring process
With the idea and precise design requirements in place, you need to move to the hiring process. To realize it, you need to understand what professionals (business analysts, UI/UX designers, testers, developers, project managers, etc.) you need. How senior do they need to be? Compile a list and start interviewing.
You should also have a clear vision of what is to be done, how much time you plan to dedicate to the project, and an approximate budget. Hiring an outsourced team can save you up to 60% of costs without sacrificing quality when it comes to budget.
To find top-notch talent promptly – contact us! We have an individual approach to each client and project.
Step 3: Product discovery
Each successful project calls for a profound product discovery phase. It is needed to understand the market, the peculiarities of your product, etc.
For instance, we, at Northell, perform the following activities at the product discovery phase:
- Assess business, user, and discovery goals;
- Perform stakeholder and user interviews;
- Set business, user, and discovery goals;
- Perform competitive analysis & SWOT analysis;
- Create user personas and user stories;
- Develop business model canvas and lean canvas;
- Make a customer journey map.
Each of these activities is critical to proceed to the next step – namely, UX design.
To succeed at this and the stages that follow, you need to partner with a trusted technology provider. Yes, product discovery and UI/UX design take time, effort, and experience.
Keep in mind, to avoid miscommunications, make sure to choose a partner eager to understand your goals and is ready to dedicate as much time to clarify all the aspects as possible and needed.
Step 4: UX design [Prototyping & Wireframe]
Similar to the UI that we will cover in the next paragraph, UX is about your e-wallet’s appearance and usability.
At this stage, information architecture, prototyping, and wireframing are the critical activities required at the stage of UX design. All of them influence how your e-wallet performs: is the app convenient, is it intuitive, is navigation easy to follow. What’s more, with the help of wireframing, you can visualize the concept cost-effectively and make changes with the least cost possible.
Take a look at how we realize it with our client StockApp:
Step 5: UI design
The next stage of development of your own e-wallet is called the UI design. The most important aspect about it is that UI design should be in line with the theme that UX designers have built. UI designers are responsible for delivering pages and screens, branding, interior layers, color schemes, and the overall appearance.
Among other services we provide, UI design was one of the critical services within our cooperation with StockApp.
Step 6: UX Lab & Testing
Typically, the testing phase requires the following activities: in-depth interviewing of focus groups, preparing assessment research, and generating usability reports.
To make this process as efficient as possible for our clients, Northell has established a UX lab. The user gets a product’s prototype in Northell lab. Due to specific eye-tracking equipment, the Northell experts learn how the user acts when interacting with the product interface. After that, it is possible to analyze the natural user behavior and make changes to the product.
How much does it cost to build your own e-wallet?
Like any other field, the prices for e-wallet design vary among regions, as costs of living differ significantly from region to region. Also, the price depends on the seniority level of the task performers, workload, the difficulty of a task, and a range of other factors.
Nevertheless, some general trends describe the salary expectation in each market.
North American professionals are at the top of the market with the highest rates.
Rates in Western Europe are slightly lower than those in North America. Also, you should keep in mind that prices may differ drastically among countries in the region. For instance, rates in Spain are much lower than those in Switzerland.
The labor market in Eastern Europe presents an optimal price-quality ratio. It boasts a vast talent pool of over 1M experts, agencies, and companies of all sizes that offer versatile expertise. At the same time, the rates here are lower than in the US and Europe, as the cost of living is also lower.
The design and software development market in Asia is presented primarily by experts from India. The country boasts a large talent pool and the lowest prices worldwide. Although the quality of services there is hampered by the low level of digitalization in the country and cultural mismatch.
Also, the final cost depends on the technologies you use in the development process. We have gathered average prices by technology in Eastern Europe, Western Europe, South America, and Asia.
Average rates per technology:
|Tech stack||Eastern Europe||Western Europe||South America||Asia|
Apart from that, design rates are different, depending on the design phase. Here are the average rates for product discovery, UX design, UI design, and usability testing.
Average rates for design:
|Product discovery||UX design||UI design||Usability testing|
|Price per hour||$25-55/hr||<$45/hr||<35/hr||<30/hr|
However, keep in mind that all these are the average rates. You can get more accurate calculations here.
Build your own e-wallet: Summary
E-wallet design is no easy task. It requires implementing a wide range of features, including transfer between bank accounts, cashback, custom statistics, bill splitting, etc.
The design of your own e-wallet is also complex. It takes six profound steps, each of them having its challenges and peculiarities.
But keep in mind that the development of the e-wallet gets more manageable if you partner with a reliable provider.