End-to-end Software Development: Process, Benefits, and Trends

2826 Updated 08.15.2023
Yuriy Matviyuk

Development Tech Lead


Table of contents

If you decide to grow your business through software development, you should definitely consider end-to-end (E2E) development. The best thing about this process is that one vendor handles all the tasks involved in multilayered software development.

This means end-to-end software development offers your business everything you need to release a new product: software, hardware, and a skilled team. Consequently, when your business objectives consist of predefined steps, all results are easy to control, change and predict.

In this article, we’d like to share our practical experience with companies looking for a vendor to whom they can entrust all stages of software development. Let’s refresh this topic by answering the following questions:

  • What is end-to-end software development?
  • What are the top end-to-end software development trends in 2022?
  • Who needs to build E2E solutions?
  • How can your business benefit from end-to-end software development?
  • What can the Northell team offer?
  • What are the stages of the end-to-end software development life cycle?
  • How much does it cost to develop an end-to-end software solution?

What is end-to-end software development?

End-to-end software development is the process of developing a product or solution by a single team from scratch. The software development provider is committed to providing a fully functional solution from start to finish and providing everything needed during the process, whether it be hardware, software, or hiring qualified developers.

If you are looking for a software development vendor to plan, design, and implement your project, choose IT providers offering end-to-end software development services. This option implies eliminating many middle layers and third-party services, which helps optimize workflow efficiency and minimize resources.

In other words, when one vendor takes over all stages of the software development process, you won’t face any hassle to get the maximum profit. If you run into any issues along the process, it will be easier to implement any changes if needed or predict them.

The only responsible decision you need to make is choosing the right software development partner able to produce workable solutions in a short time. But, don’t waste your time googling where to hire the right team – instead, read how to hire app developers without mistakes in our recent blog post!

End-to-end software development trends in 2023

End-to-end software development trends in 2022

End-to-end software development trends in 2023

What exactly is behind the growing need for end-to-end software development? And how exactly can E2E development services help embrace these trends? Let’s find out.

Development of fintech solutions

Currently, the fintech industry is one of the most growing markets, offering businesses a common infrastructure for financial systems and services. Plus, the market statistics add even more weight to this trend. According to Statista, the Neobanking segment is expected to show a revenue growth of 42.6% in 2023, while the digital payments segment is expected to reach a number of users up to 5,211.27m by 2026.

Modern financial institutions are embracing digital transformation in the financial sector for various reasons such as:

  • Reducing repetitive financial operations
  • Simplified user interaction
  • Better risk management
  • Payments move faster
  • Personalized financial service that promotes user retention
  • More funding opportunities

This list can be continued with ideas for customizing the software for specific business needs. The main point is that end-to-end software development is a highly recommended solution that provides a comprehensive system to build secure and fully-functional fintech software.

All the key standards that a fintech product must meet, such as security, regulatory compliance, and high-performance functionality, can be delivered by a dedicated team with years of fintech experience. A single point of contact with the end-to-end service provider will minimize time, effort, and any confusion, ensuring that the solution meets critical industry requirements.

Learn more about how to outsource fintech software development in our detailed guide successfully!

Distributed cloud computing

Organizations implement cloud computing for numerous use cases: machine learning, artificial intelligence, data analytics, etc. This way, companies achieve cost effectiveness, scalability, fewer data loss chances, and reduced market time.

Distributed computing allows sharing of the processing power by connecting several computer servers into one group. This way, you can balance your application workload despite rapid growth in data volume.

This trend is especially suitable for such applications as:

  • Distributed cloud computing provides fintech solutions with low latency and fast transaction processing, allowing businesses to stay ahead of the competition.
  • IoT and AI-based software generate tons of real-time data that can be easily processed by distributed computing.
  • Critical infrastructure facilities require high control over sensitive data that can be ensured with distributed clouds.


End-to-end services are the way you can integrate blockchain technology into your business processes. The most popular use cases within the blockchain are:

  • Smart contracts enable your business to facilitate payments, deals, or asses exchanges. Traditional contracts are subject to numerous frauds, while smart contracts provide a paperless and secure experience.
  • Complex finance systems and supply chains require a security-rich infrastructure to store and exchange data that can be reached through a decentralized ledger.
  • Digital wallets use blockchain technology to store and manage crypto assets
  • Secure digital identity management allows your customers to share personal information without the risk of data leakage.

NFTs (Non-Fungible Tokens)

NFTs are digital objects that are collectible items traded online as part of blockchain smart contracts. Each NFT is a unique item, so the buyer receives a special certificate confirming ownership. With this trend, entrepreneurs can own these NFTs and then sell them for a higher price, making it a new revenue stream.

Low-code development

The low-code development trend is the optimal response to the growing demand for intensive software development. Low-code software development allows businesses to use special constructors to develop software solutions. Low-code apps can also be customized through additional coding if needed.

Such a low-code tendency can save many investment costs and speed up the development process, especially for small businesses that don’t have enough budget and time to create complex custom solutions.

With low-code development, you can:

  • Build web applications
  • Automate marketing activities
  • Automate repetitive tasks
  • Perform predictive analysis
  • Develop transactional systems

Seeking an end-to-end software development service to integrate cutting-edge technology trends into your business? We have something to offer.

Who needs end-to-end software development?

There are particular cases when your business might need to hire a company providing end-to-end software development services.


A distinctive benefit of end-to-end software development for startups is the ability to reduce development costs. Using this approach, startups and small businesses can develop software within the budget and minimize the risks of project failure. The experienced development team will take care of all aspects of developing software and test your product idea viability before entering the market.

Mid-sized companies

Mid-sized businesses often require specialists to balance their in-house resources. Incorporating an end-to-end development life cycle guided by the right team will let you release or upgrade existing products much faster with fewer expenses.

Thus, you will get a ready-to-work team with a unified and streamlined product development workflow. In turn, this will also save you the time needed for new team recruitment.

Enterprise-level companies

When a business grows, enterprise-level companies often look for software professionals with different industry specializations.

Hiring remote teams with professional experience is a good practice for developing high-quality and fully-fledged software products to optimize resources and maintain a stable brand reputation. For these reasons, an end-to-end software development service is a decent response to achieve these goals.

Benefits of end-to-end software development

There are many reasons why you should get into end-to-end software development. Let’s describe each benefit your potential contractor can offer.

Result-oriented planning

By entrusting all stages of application development to a single team working on your project, you will receive a detailed project plan.

This plan will contain:

  1. The final objectives of your product
  2. A detailed description of your target users and the problems your product will solve
  3. Risk mitigation strategies to ensure minimal project risks and effective mitigation practices
  4. A clear project management plan led by a project manager who breaks down all tasks into manageable sprints according to your project schedule and budget

At Northell, our team chooses Agile and Scrum development approaches to track the development process regularly, mitigate risks timely and ensure tangible development results after each short iteration.

Better communication process

The software development process is a multilayered process that consists of different stages. Sharing these stages between different vendors will make communication much more challenging. In the end-to-end software development life cycle, all the planning, design, and development stages take place under one roof. This approach allows team members to communicate quickly and easily, resolve issues in a timely manner, and stay on the same page about your final product.

Сompliance with the time schedule and budget

When you sign a software development contract with one company, you can save your budget and time. End-to-end software development eliminates the need to split the software development process between different vendors.

Hence, you won’t need to pay for extra services or wait until other teams complete the project tasks. In turn, a single development team shares your project’s tasks with sufficient resources to build your final product. Plus, there is little time between planning and doing all the routines that allow the team to reduce your product’s time to market.

Well-established workflows

In the end-to-end software development life cycle, a single team of developers undergoes the entire software development process. Starting with initial project planning, the team is in charge of product design, development, deployment, and final post-release support. A transparent and streamlined workflow directly provides customer access to the vendor’s team, process, and tools. This way, customers can be aware of the team’s activities and know the specific mechanisms used to develop the product.

Early bug detection

When one team works on your product from start to finish, it’s easier to identify and fix bugs during development. For this reason, the team performs regular product checks and tests the product features once they’re released.

Moreover, the sooner the team discovers bugs in the product’s behavior, the cheaper it will be to fix them before the product goes to the following development stages.


A single team of developers can manage changes easily. Flexibility is guaranteed with a well-established workflow and an experienced team who have already worked on one project. When some project changes occur, the team executes a specific flow of actions to ensure your requirements are met.

Get the most out of Northell’s end-to-end software development services

By choosing the Northell team as your technical partner to build software from scratch, you automatically sign up for the list of benefits we provide to our customers through our end-to-end software development services.

Agile SDLC

Our expertise in end-to-end software development varies across many leading industries, including fintech, healthcare, real estate, and edtech. We adopt an agile development approach to meet changing customer requirements when creating software solutions. Northell’s developers use an iterative development approach to focus on the most important features rather than sticking to a sequential plan. In this way, we can guarantee customer satisfaction, compliance with industry standards, and tangible project results within each short sprint.

Modern tech stacks

For each unique project of our customer, we thoroughly choose a tech stack to meet industry standards, provide strong security, and deliver high-quality software. Thanks to applying modern tech stacks, our software solutions and applications run smoothly while addressing the core needs of the target audience.

Software development technologies

Software development technologies

Unique design system

We build a unique visual language for your product by creating a design system. Every aspect of your product look and feel, such as colors, typography, icons, and all other elements of your brand identity – are included in the design system.

Based on a unique design system, our team creates the product following a single brand language across all product pages. The design process becomes smoother and faster, allowing you to save money and time on the configuration of these elements.

Interface accessibility

The Northell team follows design principles to keep interface design accessible to everyone. Users with hearing impairments and low vision can use and interact with the interfaces our team creates. By making products accessible, attractive, and easy to use for everyone, your product will attract more users and effectively solve their core problems.

Data visualization

Complex information is difficult to perceive and understand without effort or understanding of the data shown on the screen. Data visualization helps make application data easy to read and understand for end users. We strive to keep data visualization simple and clear by developing customizable dashboards that allow your users to view the data via interactive infographics and charts.

Software development for startups, mid-size and enterprise-level companies

Northell’s end-to-end software development services focus on creating digital products for projects of all sizes and requirements. Our expertise is suitable for developing projects for small businesses and enterprise-level companies.

We can provide a dedicated team and staff augmentation to complement projects with different needs.

If you need to maximize the efficiency of your in-house team and minimize project costs and time to recruit a new team – our software experts are ready to improve your development process.

If you lack expertise and have a limited budget – choose our dedicated software development team to ensure successful product delivery and avoid the hiring burden.

Quality assurance

We perform regular QA activities throughout development to ensure that your product meets industry quality standards. Northell’s testers establish a process to address product bugs early in product development. So it’s cheaper to fix bugs before the product goes public.

We also check your product’s compliance with functional and non-functional requirements to ensure high product quality and eliminate as many risks as possible while interacting with an end product.

End-to-end software development life cycle explained

End-to-end software development life cycle explained

End-to-end software development life cycle explained

At Northell, we offer end-to-end software development services that imply transforming your initial product idea into a fully-functional product. Let’s consider what stages our team takes throughout the end-to-end software development life cycle to deliver your product to the market.

Stage 1. Discovery

Before developing a product or upgrading the existing software solution, the team performs initial product discovery. The main role of this stage is to grasp an overall product perception. On the way to achieving it, the team identifies the problems the solution will solve, considers technical aspects to implement it, and validates the overall market idea.

During product discovery, our team performs such activities:

  1. Gather business and user goals
  2. Conduct stakeholder & user interviews to formalize the technical and business requirements for the product
  3. Perform market research to analyze your competitors and understand what problems your product will solve and what benefits the product will provide to customers to outperform your competitors
  4. Identify main application personas
  5. Create a customer journey map (CJM) to clearly outline the steps the user needs to make to achieve a certain goal while interacting with your product

Stage 2. Planning

The following stage refers to formulating a single project plan outlining key project milestones, tech requirements, budget, and schedule. This means that project managers will break down the scope of work into manageable sprints, define roles and responsibilities, form a team, and create a detailed product description.

During the planning stage, our team performs such activities:

  1. Conduct stakeholder workshops to finalize product requirements
  2. Conduct product, design, and engineering workshops to outline the tasks for the upcoming development cycle
  3. Establish a communications plan and team structure
  4. Set tech requirements
  5. Determine the right tech stack
  6. Set project schedule and budget
  7. Create software requirements specifications (SRS) and project plan

Stage 3. UX/UI

To create an easy-to-navigate and user-friendly product experience and attractive product design, the team takes over the design of the product’s interfaces and establishes the user’s interaction with the product. The best UX/UI design practices help our designers get user feedback early on and test first design mockups.

Based on the insights from the workshops and user feedback, we create a unique design system that describes the requirements for style and all elements, allowing developers to implement the product design correctly and speed up the development.

During the UX/UI stage, our team performs such activities:

  • Establish information architecture
  • Create user flow and wireframes
  • Develop product interfaces
  • Create a unique design system that includes colors, typography, icons, and similar elements so that developers can implement software features in a consistent product style

Stage 4. Coding

The next important stage of the end-to-end software development life cycle entails writing code to implement all software features step by step. Based on the design document specifications, SRS, and coding guidelines, developers utilize the chosen tech stack and tools needed to develop the software product.

During the coding stage, our team performs such activities:

  • Implement product features
  • Conduct regular team meetings to fine-tune the product
  • Conduct code and QA peer review
  • Conduct delivery presentations

Stage 5. QA and testing

During the testing stage, the team ensures the code doesn’t lead to any software operation failures. All features are tested to identify defects and fix them before deploying the product. The QA and testing are essential to ensure that a product meets industry quality standards and provides a positive end-user experience.

During the QA and testing stage, our team performs such activities:

  • Test software functionality
  • Conduct users’ acceptance testing
  • Check system integration
  • Test platform compatibility with other software and hardware
  • Test product’s security and performance

Stage 6. Deployment

After testing, our team deploys the system sequentially to avoid incorrect system operations. In this way, we can collect early user feedback, understand possible product vulnerabilities and rework them until the product is fully deployed. Our team deploys the final solution to the production environment and performs various tasks to ensure the product is ready for use.

Stage 7. Maintenance

The most significant advantage of end-to-end software development is the possibility of involving the team to handle issues reported by end users. An end-to-end service provider offers ongoing product maintenance, troubleshooting, online support, bug fixes, and product upgrades. The main goal is to implement all the necessary changes after the deployment and fix the bugs missed before the launch.

How much does it cost to develop end-to-end software?

To get an idea of ​​the approximate costs and timeframes required for end-to-end software development, you can view the table below divided by your E2E service provider location and project stage.

Rough project costs.

Rough project costs

Rough project costs

Rough project timelines.

Below you can also see Northell’s timeline calculations based on project size and stage.

Our work estimate

Our work estimate

Besides this, you should take into account that the final project estimate will also depend on the following factors:

  • Business model
  • Features package
  • Expected time to market
  • Development approach
  • Team location
  • Team size
  • Team expertise
  • Hiring model

Improve cost and time efficiency in product development by hiring Northell’s end-to-end software experts! Share your project details now.

End-to-End Software Development: Conclusion

To gain a competitive edge, companies choose to invest time and resources to keep up with changing market demands and meet customer needs. However, the stakes are high when building software products capable of sustaining on the market. How soon you’ll achieve your business goals and how much you’ll invest into the development process depends on how you build the workflow and which professionals you choose to hire.

Professional end-to-end software development services ensure minimal disruptions from project start to finish. A single team offers assistance in every facet of the software development that may arise throughout the project.

The Northell team can become your independent software development partner or expand your existing team. Either way, we deal with an end-to-end software development life cycle to help you spend minimum efforts and maximize profits. We define the scope of tasks and provide a qualified team with experience in your business area to achieve tangible project results within the budget and deadlines. Contact us!

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