2021 is the year of the user-centered approach where simplicity is transformed into something special and compelling. To build visually appealing products, businesses need to strive to keep a watchful eye over modern trends and stand out from competitors. For your inspiration, we’ve compiled 10 bright examples ranging from bold fonts and dark modes to 3D animations and unrealistic characters that will blow your head away.
10 Amazing Web design Trends in 2021 to Get Inspired
Dark Mode: Take Care of Users’ Eyes
Being a big trend in 2020, dark themes continue to be even more popular in 2021. Providing a completely different look, dark UI options bring additional advantages to users since it is more comfortable to look at dark-mode designs in low-light conditions. Often people do not think over it when looking at their smartphones in bed. According to a report by BuiltWith, 1354 websites use dark user interfaces to attract customers.
Let’s take world-known tech giants who have already adopted the dark mode feature. Apple even offers setting scheduled time for users to shift to dark mode automatically. Google, Instagram, Facebook, Gmail, Slack, Itunes, Amazon, Wikipedia, etc., and this list can be continued. Here are some of the reasons why companies utilize dark mode:
- It is friendly to the users’ eyes.
- It looks modern and elegant.
- Low battery consumption.
- It increases the contrast ratio.
- Elements on the dark background look more visible.
3D Designs Make Outlines
3D elements in designs are not new but today they are getting more and more popular by attracting users and decreasing bounce rates on the websites. Moreover, with VR/AR technologies gaining momentum, hyper-visual 3D elements are impactful adding extra beauty and effect. Influenced by a combination of photography and illustrative images, plus animations, 3D designs have huge chances to conquer competitors on the saturated marketplace.
To implement 3D graphics, your website has to be fast-loading, high-performed, and optimized. Otherwise, you can risk losing your visitors due to unresponsiveness and slow loading which will affect your website traffic.
Wow Effect with Unordinary and Futuristic Colour Combinations
Whereas minimalistic plain web designs of previous years seem casual and boring to users, colorful and innovative web designs saturated with bright combinations are likely to hook their attention and win the game.
If you want to stay up-to-date and stand out of the crowd you need to be ready for experimental activities on your website design, e.g., neon glowing shades, intense colours in combination with mysterious accents. All these out-of-the-box approaches will create a modern and dynamic feel for your user.
Keep It Fun: UX Writing and Microcopy
Microcopy cannot be underestimated since it plays a great role in user experience. So what is that? Microcopy is brief sentences aiming to inform the user of what to do, address his/her concerns through which you communicate with your visitor in a clear and moving manner. The Adobe team outlines four cornerstones of writing UX microcopy: brevity, context, action, and authenticity.
Change your communication style by providing your text on the websites or apps in a more informal way avoiding standard phrases and cliches. Regular dialogues that are less formalized will take your consumers a step closer, and sometimes a pinch of humor is a good recommendation to unwind your audience’s boredom.
Haus website came up with simple and funny UX writing ideas to hook users’ attention on their contact page.
Surreal Product Photos Blow Users’ Mind
This unconventional design technique will help you move a step forward and make your visitors on the website stay longer. Subsequently, the average session time will be improved which can have impacts on conversion rate improvements.
If you are working on an e-commerce platform or online store this UX/UI trend will definitely attract users’ attention. Forget about classic and trivial product images – it is left in the past.
Graphics + Photography = Your Brand Uniqueness
Overlap graphics onto the images/photos if you want to create the individual flavor of your website. Mixing photos and graphics is a good way to maintain your branding. This collage-like approach can:
- Customize images and add extra personality to your brand.
- Customize your images, whether make them more informal, or in contrast, more technical or serious.
- Make your web design more deep and engaging.
For example, you can add retro-style graphics (which by the way is also considered to be trendy) or geometric shapes to your product photos to make it more live and creative. Select graphic elements that perfectly emphasize your goal and showcase your idea.
Voice User Interface Optimizes Experiences
The way we are looking for information has changed, and 2020 was the year of the hot trend utilizing virtual assistants and voice chatbots in UI/UX design processes. It hasn’t taken entirely off yet, however, this trend is gaining momentum. 2021 is anticipated to be the year when more and more websites will be incorporating voice searches in their design strategies to be ahead of competitors and adjust to users’ demands. Yeah, business leaders such as Apple and Google have already implemented this trend.
Now, instead of typing traditional text queries into the search line, consumers will get faster and more effective solutions.
Amaze Your Users with Animations and Motion Graphics
Motions in web design will definitely immerse your users’ emotions. Motion graphics and animations are great solutions to captivate visitors of your website. As a result, static UI becomes dynamic with live flair. Below we provide several bright examples to charm you. But first, let’s consider the main reasons why this trend is so impactful and powerful:
- It is a creative way to make your website distinguishable and memorable.
- It adds aesthetics to your brand.
- Thanks to motion graphics, users become more connected with you.
- User experience gains “new feelings”, it is extra intuitive and convenient.
- It eliminates negative UX and accelerates customer loyalty.
Bold Fonts Make Emphasis
Although it is not a new trend, it still is captivating users and is a good technique to emphasize the product or particular feature by implementing bold fonts for headings. Bold fonts help improve usability and visual sense. The thing is that users tend to pay attention to the first lines on the website, that’s why it is a good idea to bold titles.
Interactive Storytelling Enhances Meanings
We have mentioned a lot of different user-triggered trends already, however, there are still totally new trends that will dominate in 2021. Among them is interactive storytelling suitable for B2B brands who want to utilize the strength of digital innovation to tell stories.
If you want to put emphasis and highlight important points on your website, while keeping the user’s interest, narrative and animated stories shift perspective and make your potential customer closer to your product. What should you do? Make your story engaging and immersive by using experiments, movements, zooming in and out, etc. Mind that this technique is time-consuming so that if you are looking for web designers tailored to your needs, we at Northell are at your disposal.
Ready for the hottest graphic design trends in 2021?
So as you can see now 2021 will bring us an abundance of surrealistic and futuristic designs supplemented by media and animation to enhance user experience. Without doubts, these trends require high page speed and solid UX. If you are looking for web designers to help you build a modern and up-to-date website/app please feel free to contact us. We will give you the biggest breast of fresh air into your new products.